Privacy Policy

1. Introduction

This Privacy Policy explains how White Sea Media Group ("WSMG," "we," "us," or "our") collects, uses, discloses, and safeguards personal information when you visit whiteseamediagroup.com (the "Website") or otherwise interact with us.

We are committed to protecting your privacy and complying with applicable U.S. federal and state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and comparable privacy laws in other states where applicable. By using our Website, you agree to the practices described in this Policy.

2. Who We Are

For all privacy-related questions or requests, please use the contact details above or see Section 19.

3. Personal Information We Collect

a. Information collected automatically

When you visit our Website, certain information is collected automatically through standard server logs and similar technologies, including:

• IP address and approximate location
• Browser type and device information
• Operating system
• Referring website (referrer URL)
• Pages viewed, and date and time of access

b. Information you provide to us

When you contact us, request a quote, or otherwise interact with our services, we may collect:

• Name
• Email address
• Phone number (if provided)
• Message content
• Business or project information

4. How We Use Your Information

We use the personal information we collect for the following business purposes:

• To respond to inquiries and provide quotes
• To provide, operate, and manage our services
• To manage client relationships through our customer relationship management (CRM) tools
• To improve and optimize the performance and content of our Website
• To conduct marketing and advertising activities, where permitted
• To maintain the security and integrity of our Website
• To comply with applicable legal obligations

5. Our Basis for Processing Your Information

We collect and use personal information where one or more of the following applies:

• It is necessary to respond to your request or to take steps prior to entering into an agreement with you
• It is necessary for our legitimate business interests, such as improving our Website, ensuring security, and managing client relationships – provided these interests are not outweighed by your privacy rights
• You have given us your consent, such as for cookies, advertising tracking, or our newsletter

You may withdraw consent at any time, as described in Section 6 and Section 15.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate our Website, analyze traffic, remember your preferences, and support our marketing activities.

You can manage or withdraw your cookie preferences at any time through our cookie consent banner. Most browsers also allow you to refuse or delete cookies through their settings. Please note that disabling certain cookies may affect the functionality of our Website.

Where required by law, non-essential cookies are only set after you have given your consent.

7. Analytics Tools

We may use analytics tools, such as Google Analytics, to help us understand how visitors use our Website and to improve our services. These tools may collect:

• Anonymized or pseudonymized IP address
• Pages visited and navigation paths
• Time spent on pages
• General interaction data

Where required, this processing is based on your consent, which you can manage through our cookie banner or your browser settings.

8. Meta (Facebook) Pixel

We may use the Meta Pixel, a tool provided by Meta Platforms, Inc., on our Website. This allows us to:

• Measure the effectiveness of our advertising campaigns
• Build custom audiences for advertising purposes
• Deliver more relevant advertising to you

Through this tool, Meta may process information such as your IP address, browsing behavior, and interactions with our Website. This processing only occurs with your consent, where required.

For more information about how Meta processes data, please see Meta's Privacy Policy.

9. Customer Relationship Management (CRM)

We use CRM software to manage our communications and relationships with clients and prospective clients. This may include storing:

• Contact details
• Communication history
• Project-related information

This information is processed to help us respond to inquiries efficiently and manage our client relationships in an organized manner.

10. Newsletter

If you subscribe to our newsletter:

• We collect your email address for the purpose of sending you updates and marketing communications
• We may track engagement metrics, such as open rates and click-throughs, to improve our communications

You may unsubscribe at any time using the link provided in every email, in accordance with the CAN-SPAM Act. Processing is based on your consent, which you may withdraw at any time.

11. Hosting

Our Website is hosted by a third-party hosting provider. The hosting provider processes the technical data necessary to operate, deliver, and secure the Website (such as server logs and IP addresses) on our behalf.

We have entered into appropriate data processing arrangements with our hosting provider to help ensure your information is handled securely and in accordance with this Privacy Policy.

12. How We Share Your Information

We do not sell your personal information for money. We may share personal information with trusted third-party service providers who help us operate our business, including:

• Website hosting providers
• Analytics providers
• Marketing and advertising platforms
• CRM and email service providers

These service providers are only permitted to use your information as necessary to provide services to us and are required to protect your information in a manner consistent with this Privacy Policy.

13. International Data Transfers

Some of our service providers may process or store information outside of the United States, including in the European Economic Area (EEA) or United Kingdom. Where this occurs, we take steps designed to ensure that your information continues to receive an appropriate level of protection, including through contractual safeguards such as Standard Contractual Clauses or comparable mechanisms recognized under applicable law.

14. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law:

• General inquiries – retained until the inquiry is resolved, plus a reasonable follow-up period
• Client and project data – retained as required by applicable contractual, accounting, or legal obligations
• Marketing data (e.g., newsletter subscriptions) – retained until you withdraw your consent or unsubscribe

15. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information under laws such as the CCPA/CPRA (California), and comparable privacy laws in states including Virginia, Colorado, Connecticut, Utah, and others. These rights may include the right to:

• Know what personal information we have collected about you and how it has been used and disclosed
• Access a copy of your personal information
• Correct inaccurate personal information
• Request deletion of your personal information
• Opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising, to the extent applicable
• Limit the use of sensitive personal information
• Receive your personal information in a portable format
• Not receive discriminatory treatment for exercising your privacy rights

To exercise any of these rights, please contact us at info@whiteseamediagroup.com. We may need to verify your identity before responding to your request, and we will respond within the timeframe required by applicable law.

If you would like to designate an authorized agent to make a request on your behalf, please contact us for further instructions.

16. How to File a Complaint

If you believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with the relevant authority, such as your state Attorney General's office, the California Privacy Protection Agency (if you are a California resident), or the Federal Trade Commission (FTC).

We would, however, appreciate the opportunity to address your concerns directly before you do so – please contact us using the details in Section 19.

17. Data Security

We implement reasonable technical and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

18. Children's Privacy

Our Website and services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us so we can take appropriate action.

19. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. The "Last updated" date at the top of this page indicates when this Policy was last revised. We encourage you to review this Policy periodically.

20. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: